UPDATE added Aug. 23, 2010: Please visit Extraordinary Life and read what an outside reviewer concluded in her very own comparative study of ours and those by Ziploc. Great videos included!
Lunch box packing for three kids is a chore and, although I’m passionate about sending them to school with a healthy meal, I was annoyed by the myriad of single item containers and baggies I was using to get all the food into each lunchbox. As the self proclaimed “Queen of Efficiency”, not to mention “Solve a Problem Queen”, I took a leap, almost a year of preparation, and designed a 3-compartment, two-piece container to hold the majority of a lunch. I called it an EasyLunchbox. I launched my company in late November, 2009.
So here I am, about six months into successfully running my new business, when I do my bi-monthly Target run, and in the aisle with the lawn clean up bags I was after, I am surprised to see that a new 3-compartment reusable container has come on the market. It’s the same shape as an EasyLunchbox . (This configuration was nowhere to be found when I came up with the idea early last year. Believe me – I checked). They cost less than an EasyLunchbox. Now how do I compete with that?
Oh wait, maybe they’re competing with me? Yea, right. Have they even heard of an EasyLunchbox? Who knows.
Their cardboard packaging prevents me from being able to tell what the quality of these babies are like, so I add them to my cart and take them home for an examination and a little healthy challenge competition.
In the Lunch Container Category …drum roll please… Big Brand Reusables vs. EasyLunchboxes:
(Both brands were washed in our dishwasher)
Conclusion:
EasyLunchboxes save you money because they last a lot longer.
Here’s what some of our reviewers have said:
NEVER JUST A HOUSEWIFE “The plastic in the pics looks similar to the somewhat flimsy plastic used in those throwaway plasticware containers but instead it’s some of the most durable plastic I’ve seen in reusable storage containers!”
ANOTHER LUNCH “… let me assure you, the EasyLunchboxes are nothing like the disposable containers you are familiar with. They are very sturdy and not bendy at all and simply a really good product I feel good about endorsing. 
”
IT’S ME MELBIE “I was very impressed with the quality of these heavy-duty containers, they are not flimsy like some of the storage options at the grocery store.”
LUNCHBOX LIMBO “At first glance on the website, I was expecting the plastic to be a little on the flimsy side. They remind me of the … cheapy ‘take to a potluck and who cares if it comes back’ containers. But they are not. They are much sturdier than I expected them to be.”
LUNCH BOX xobobox “The plastic is quite sturdy and rigid….I have sent ours through the dishwasher a dozen times or more and the plastic remains undamaged and unwarped.”
When products are similar, we tend to go for the cheapest one (I know I usually do). But it’s not just the price that’s matters, it’s the quality. EasyLunchbox containers are sturdier and will last longer than these thinner ones, saving you money in the long run. So in this case, let me be bold enough to suggest – we beat our competition in both price and quality.
Similar Posts:
- Fire Safe Lunch Boxes?
- EasyLunchbox Containers Can be Leak Free!
- Squeezable, No Sugar Applesauce from GoGo squeeZ is a Healthy Snack
- Green Your Lunch Box and Save the Earth
- Eco-Friendly Bento Lunch Containers for your Lunch Box
{ 2 comments… read them below or add one }
The lid on the disposable one cracked after 2 times in the dishwasher for me. I’m sure it was partially because the way my daughter tugs on it when she opens it. The ELBS lids just aren’t as flimsy, and I don’t think we’ll have that problem.
Thanks for sharing your experience with the other brand Jill.